What is graphic design?
Graphic design is a craft where professionals create visual content to communicate messages. By applying visual hierarchy and page layout techniques, designers use typography and pictures to meet users’ specific needs and focus on the logic of displaying elements in interactive designs, to optimize the user experience.
Graphic design is an interdisciplinary profession that involves strategically using aesthetic principles to give order and meaning to visual content. It can describe both a concept and a physical thing: specifically, it is an academic subject, a practice, an industry, a product and a purchasable service.
Graphic design is about leveraging aesthetics to help an audience digest sometimes complex content. To better understand this, let’s take a look at some common examples of graphic design’s sub-disciplines and the different information being conveyed:
- Logo design – communicates a brand’s identity
- Web/app design – communicates navigational cues, interactions, and written content
- Print design – communicates order and importance of written information
- Cover design – communicates the contents of a book/album/magazine
- Advertisement design – communicates the intended experience of a product for sale
- Label/packaging design – communicates product information